Brawndo! Drink the Drink of the Future!
In a fit of sheer Genius, the boffins at Redux Beverages, working with Omni Consumer Products, have created the electrolyte-containing drink that’s got what plants (and, it is presumed, all other self-respecting organisms) crave - Brawndo: The Thirst Mutilator!
Redux Beverages, some may remember, is the same relatively new drink producer who brought us Cocaine (currently known as No Name or Insert Name Here: in the U.S.), that delightful drink which got the FDA to produce such gems of literature as:
- “Your product, Cocaine, is a drug”
- “Street drug alternatives are not intended to supplement the diet.”
- “Accordingly, street drug alternatives do not qualify as dietary supplements.”
- “Your sale of Cocaine without an approved application[…]”
(See the Official FDA Warning Letter for the full details.)
Omni Consumer Products, however, has been around since at least 1987, lending some much-needed stability to the brand. While one of their previous products (the ED-209) was blasted by critics for being unreliable, it is not expected that sales of this product should suffer. In a side note, it appears that Omni has simplified their logo, removing the “C” and “P” from the middle yet keeping the hexagonal “O”.
Story at PE.com
Some of the reaction
Brawndo Marketing Video
More reaction, this time from a well-respected film critic
An Old OCP Communications Advertisement (Warning: May not be suitable for children)